Innovative, efficient, and energizing, join over 100 independent specialty outdoor retailers and over 100 top brand exhibitors and sales reps for our Fall ‘17 Connect show. The invitation-only Connect features a unique format that simplifies the typical tradeshow, focusing efforts on buying and selling, collaborating on product developments and performance, and learning about industry trends, data, and best practices. We are gearing up for Knoxville, and couldn’t be more excited about bringing the heart of our industry together, as key brands and retailers work together to set the course for the category as a whole. 


Download the App

Search the app store for "Connect by Grassroots" or click:



Knoxville Convention Center
701 Henley St
Knoxville, TN 37902


Badge Pickup and Registration
Registration will be located on the 2nd floor of the Knoxville Convention Center
Sunday 3 pm - 7 pm
Monday 7 am - 7 pm
Tuesday 7 am- 6 pm

Show Days/Hours
November 7-10, 8:00 a.m. to 6:00 p.m.

Shareholder Education Day
November 6

Set-Up Hours
Monday, November 6, 8:00 a.m. to 6:00 p.m.

Show Move-Out
Friday, November 10, 4 p.m. to Midnight
Saturday, November 11, 8:00 a.m. to 6:00 p.m.
Set-Up and Move-Out times are tentative and subject to change.


Request an Invitation


If you’re an established specialty outdoor retailer who enjoys ideas, innovation, and collaboration, AND you are interested in attending the next Connect show, please request an invitation through Dana Howe at

Vendors & Reps

If you’re an exhibitor or sales rep that understands the needs of the specialty retailer, has reputable products to offer, AND wants to cultivate strong relationships with those at the heart of the industry at the next Connect show, please request an invitation through Kevin Lee at


Registration is now open.



Holiday Inn

525 Henley Street
Knoxville, TN 37902

$134 per night

Room Block Full

Four Points by Sheraton

1109 White Avenue
Knoxville, TN 37916

$146 per night

Room Block Full

Hilton Knoxville

501 West Church Avenue
Knoxville, TN 37902

$159 per night

Room Block Full



501 E. Hill Avenue
Knoxville, TN 37915

$130 per night

Crowne Plaza

401 West Summit Hill Drive
Knoxville, TN 37902

$155 per night

Room Block Full

Hilton Garden Inn

1706 Cumberland Avenue
Knoxville, TN 37916

$159 per night

Room Block Full



Around Town

A vibrant city surrounded by mountains, quarry lakes, streams and rocky outcrops, Knoxville offers Connect attendees a place to explore and adventure during their visit. Arrive early, stay later, or take a break from the show to explore the surrounding area with Connect friends and colleagues. You’ll love the experience here.


We’re pleased to provide Connect attendees with options and special rates for accommodations during the show. It is suggested that you reserve space early, so you don’t miss the opportunity to continue the camaraderie outside the show floor.

Getting There

Knoxville’s McGhee Tyson Airport (KNX) is the premier air facility serving East Tennessee. Located just 12 miles from downtown Knoxville, McGhee Tyson Airport is one of the most convenient and accessible regional airports in the nation. For updated flight information, visit



Chariots of Hire 

Ford Transit,
3-4 passengers + luggage
$40/ride w promo code GRK 




Connect Show Manager

Devaki Murch
(801) 458-8915