Grassroots Connect
June 10-13, 2024
Reno-Sparks Convention Center
Reno, NV

Booth Guidelines

Booth Types

  • Standard Booth: Any brand invited to participate at Connect (except Business Services) have the opportunity to secure a booth 400SF to 3000 SF. Dimensions and suggested layouts listed below. Each booth is constructed in a closed booth concept. Prioritizing appointments and privacy for the retailers and less focused on marketing. Booths are placed on the floor plan at the descretion of Grassroots and the Event Team.
  • Premium Location: Upgraded floor space is offered to Vendor Partners only and may be selected by brands during the contracting phase.
  • Traverse: Accepted exhibitor categories for this booth type are accessories, electronics, and food. No apparel or footwear. Booth sizes are 100SF (10'x10') & 200sf (10'x20'), provide an open floor plan and exhibit within the hall level.
  • Business Services: These booths are for services only, no product, and provide 100sf (10'x10') with an open layout on the show floor.

Dimensions

Booth Construction

  • Pipe and black drape are provided to all exhibitors for perimeter and internal wall structures. Alternate booth construction must be approved by show management.
  • Exhibitors can use the default booth layout or custom booth layouts.
  • 8' maximum height for booths and signage
  • All booth materials, flagging, signage and displays must remain within the footprint of the booth and not extend into the aisle.
  • Carpet is not provided, but floor rentals are provided by Mackenzie Exhibit

Use of Space

Booth Design & Layout

  • Choose a booth size to efficiently manage your expected volume of appointments.
  • Suggested minimum meeting room (showing station) size is 10'x10'.
  • Use up to a maximum of 25% of your total booth space for open marketing. We recommend facing the aisle or at your entrance to showcase products and imagery.
  • Be considerate of the storage needed within your booth for product, boxes, and personal items.
  • All brand presentation needs to be contained within the footprint of your booth space. No flutter flags or other signage extending into the aisle. No chairs or seating in traffic areas.

Each Meeting Room Needs to Provide:

  • Privacy for the individual meetings, not viewable from the aisles
  • Sample set for presentation
  • Comfortable seating and tables for retailers

Please Keep in Mind:

  • Keep marketing and branding simple. Focus attention on the retailer.
  • Limit distractions
    • No external video or projection presentation
    • No music or amplified noise
  • No external food or drink in the booth. The Convention Center is the sole provider of all food and beverage for all show spaces. We offer snacks, beverages and daily Happy Hours. If you choose to offer food or beverages in your booth, please make arrangements with convention center directly.

Booth Layout & Design

  • Expect to receive booth layout form and next steps in early March but go ahead are start planning the interior of your booth. In the form you will be required to confirm use of custom drape and electrical drops.
  • Booth layouts not received 21 days prior to the start of the show will be subject to default layout in accordance with size specs and orientation that will provide the best experience for the booth and number of appointments. Any changes made on site will be subject to Mackenzie Exhibit service charges.
  • Graphics: Your brand may use custom drape on the perimeter or interior of your booth. Please specify where you will be using your own custom drape or graphics INSTEAD of black drape.
  • Electrical Placement: Please designate locations for in-booth electrical drops.

If you have any questions, both our Director of Events, Chelsea Flynn, and our Event Relations Manager, Maggie Perrault, are available for booth reviews and concept development.

Set Up / Tear Down

Please respect your neighboring exhibitors and retailers in meetings and refrain from any form of tear down until 1pm on Thursday, June 13. Early teardown, dismantling, or tapegun noises will result in a $2,500 fine and/or a dismissal from future invitations to the event.

  • Set Up is on Sunday, June 9, from 8am-6pm
  • Tear Down is at 1pm on Thursday, June 13th. No earlier.