Booth Guidelines

Connect by Grassroots requires a “closed booth model” for all exhibiting brand’s booths but what exactly does that mean? A closed booth is built around the privacy of appointments for retailers, no product showing stations seen from the aisles, and minimizing distractions from the surrounding show floor.

Does this mean the booth must have a closed entrance? Not exactly. Should you develop a layout that creates an open feel to your booth entrance while also honoring the privacy of appointments and showing stations, have fun with it! There is flexibility in how you use your booth space for marketing, visuals, and vibes.

Our booth guidelines are developed to help you create a booth that prioritizes productivity for line showings and business meetings for buyers while minimizing distractions and wasted time. Additional details are provided to contracted exhibitors in the Exhibitor Manual.

Booth Types

  • Standard Booth: Any brand invited to participate at Connect (except Business Services) have the opportunity to secure a booth 400SF to 3000 SF. Dimensions and suggested layouts listed below. Your layout should prioritize appointments with privacy for the retailers. Booths are placed on the floor plan at the discretion of Grassroots and the Event Team.
  • Premium Location: Upgraded floor space is offered to Vendor Partners and may be selected by brands during the contracting phase.
  • Traverse: Accepted exhibitor categories for this booth type are accessories, electronics, and food. No apparel or footwear. Booth sizes are 100SF (10'x10') & 200sf (10'x20'), provide an open layout to the show floor.
  • Business Services: These booths are for services only, no product, and provide 100sf (10'x10') with an open layout on the show floor.

Default Booth Layouts & Dimensions

Use of Space

Booth Design & Layout

  • Choose a booth size to efficiently manage your expected volume of appointments.
  • Suggested minimum meeting room (showing station) size is 10'x10'.
  • Use up to a maximum of 25% of your total booth space for open marketing. We recommend facing the aisle or at your entrance to showcase products and imagery.
  • Be considerate of the storage needed within your booth for product, boxes, and personal items.
  • All brand presentation needs to be contained within the footprint of your booth space. No flutter flags or other signage extending into the aisle. No chairs or seating in traffic areas.

Each Meeting Room Needs to Provide:

  • Privacy for the individual meetings, not viewable from the aisles
  • Sample set for presentation
  • Comfortable seating and tables for retailers

Please Keep in Mind:

  • Keep marketing and branding simple. Focus attention on the retailer.
  • Limit distractions
    • No external video or projection presentation
    • No music or amplified noise
  • No external food or drink in the booth. The Convention Center is the sole provider of all food and beverage for all show spaces. If you choose to offer food or beverages in your booth, please make arrangements with convention center directly.

Booth Layout & Design

  • Expect to receive booth layout form and next steps in mid March but go ahead and start planning the interior of your booth. In the form you will be required to confirm use of custom drape and electrical drops.
  • Booth layouts not received 21 days prior to the start of the show will be subject to default layout in accordance with size specs and orientation that will provide the best experience for the booth and number of appointments. Any changes made on site will be subject to Mackenzie Exhibit service charges.
  • Graphics: Your brand may use custom drape on the perimeter or interior of your booth. Please specify where you will be using your own custom drape or graphics INSTEAD of black drape.
  • Electrical Placement: Please designate locations for in-booth electrical drops.

Booth Construction

  • Pipe and black drape are provided to all exhibitors for perimeter and internal wall structures. Alternate booth construction must be approved by show management.
  • Exhibitors can use the default booth layout or custom booth layouts.
  • 8' maximum height for booths and signage
  • All booth materials, flagging, signage and displays must remain within the footprint of the booth and not extend into the aisle.
  • Carpet is not provided, you are welcome to bring in and install your own temporary flooring.

If you have any questions, please contact:

Set Up / Tear Down

Please respect your neighboring exhibitors and retailers in meetings and refrain from any form of tear down until 1pm on Thursday, June 11th. Early teardown, dismantling, or tapegun noises will result in a $2,500 fine and/or a dismissal from future invitations to the event.

  • Set Up is on Sunday, June 7, from 8am-6pm
  • Tear Down is on Thursday, June 11th at 1:00pm. No earlier.